B&R360 GROWS YOUNG TOYS KOREA’S “TOBOT” IN EUROPE
BRANDS & RIGHTS 360 EXPANDS THE INTERNATIONAL REACH OF YOUNG TOYS’ “TOBOT” INTO CAROUSEL AND ANI RUSSIA, K2 ITALY, MINIKA TURKEY, SIC PORTUGAL AND TALIT ISRAEL.
Brands & Rights 360 (B&R360), the Madrid based integrated brand management specialist has recently come to terms with K2 Italy which airs (season one) in 2Q17 of Young Toys Korean’s Tobot (28 x 22 minutes). The boys 6-9 years old action adventure Korean animation already airs on Gulli France where the toys are being distributed by Silverlit France and arrives in Italy distributed by Rocco Toys.
In addition to Gulli France and K2 Italy, Carousel and Ani Russia, Minika Turkey, SIC Portugal and Talit Israel have also recently premiered the series, backed by its toys.
Tobot follows the adventures of twin boys Ryan and Kory. His disabled father creates guardian robots for his sons, Tobots, which can fight, run, fly and joke alongside the twins. With the help of friends and allies, they fight off Daedo villains as they protect their neighborhood with their Tobots.
B&R360 is confident that an established and loyal fan base in Asia as well as its proven track record in France will translate to a strong international build up in 2017.
B&R360 handles for Young Toys all rights for the series (Television, HV/VOD, L&M, Internet and Publishing) in France, Italy, Portugal, Russia, Turkey and Israel and is currently developing a tailor-made strategic L&M plan to follow up the premiere in the above mentioned territories.
Young Toys is one of the leading toy and animation companies in Korea founded in 1980 and other various original toys based on animations by the company include Biklonz and Secret Jouju, amongst others.